01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy, indicating yeast activation.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy dough forms and all flour is incorporated.
03 - Turn dough onto a lightly floured surface. Knead for 8 to 10 minutes until smooth and elastic, developing gluten structure.
04 - Place dough in a lightly oiled bowl, turning to coat all sides. Cover with plastic wrap or damp towel. Let rise in a warm, draft-free area for 1 hour or until doubled in size.
05 - While dough rises, combine softened butter, garlic, parsley, rosemary, chives, black pepper, and salt in a small bowl. Mix until thoroughly incorporated.
06 - Punch down risen dough to release air. Roll out into a 9x13 inch rectangle on a lightly floured surface.
07 - Spread garlic and herb butter evenly over the rolled dough, leaving a small border around edges.
08 - Roll up dough tightly from the short end. Place seam side down in a greased 9x5 inch loaf pan.
09 - Cover loaf pan and let rise for 30 minutes in a warm place. Preheat oven to 350°F during the final 15 minutes of rising.
10 - Bake for 30 to 35 minutes until golden brown and loaf sounds hollow when tapped on bottom.
11 - Let bread cool in pan for 10 minutes. Transfer to wire rack to cool completely. Slice with serrated knife and serve warm.